Physique brand identity persuasiveness in social media message content

This study focuses on how Malaysian micro SMEs, in this case, food truck (FT) businesses, could digitally utilize social media as an effective branding tool for their products and services create significant customer value to survive the local competitive market. It is crucial SMEs (food truck, FT) operators convince customers through message content, specifically what being posted page. Thus, we examined different aspects of persuasive content taking place media. A qualitative approach using semi-structured interviews was employed explore SME beverage service industry. In addition, were conducted with independent founders owners Kuala Lumpur, Malaysia. yielded results that showed respondents' interest physique brand identity persuasion platforms. Creating excellent recognized by its has become important activity communicate digitally.